Driving consumer behavior at the store shelf demands that packaging has to deliver a message and compel the consumer to make the “Buy” decision. In the case of confections and spirits, the image of the brand and the image of the actual product rank very high. Consumers don’t react if the color of an automotive filter is a bit off, but if that chocolate éclair doesn’t look inviting, a sale is lost. Increasing graphics sophistication requires the integration of new substrates, including foils, holography and plastics, with the most modern approaches available in providing optimum graphic reproduction. In addition, in some cases, special raw materials are required to meet storage and freezing requirements in the case of frozen foods packaging. The identification of these basic points of concern and the development of a complete strategy to address these pending issues is the responsibility of the printed paperboard packaging supplier. Trust a company that has been performing in this market since 1887.